WebCamMax Is The Best Video Solution
As I begin to ramp things up around here, not only on Direct Marketing University, but also on all my other web properties, I was looking for a solution to help make it easier and faster for me to provide content for all the blogs and sites I manage.
One of the key components, especially of this site, is to produce as much material in Video format as possible.
Not only is video the wave of the future on the Internet, but the utilization of video will increase the potential marketing possibilities.
That means something to me, and as a Direct Marketer it should also mean something to you.
In addition, in the context of Direct Marketing University, video allows me to produce a large amount of content at a relatively high quality.
Instead of slaving over a page of text for hours on end, trying to discover the exact best way of expressing a given concept to make it easy to understand for the greatest number of people, with video all I have to do is TELL you, and SHOW you.
What would take me two hours to write as an article or blog post, I can share with you and show you on video in about 5 minutes.
That time saving alone makes using video quite powerful, but when you multiply that by ten or twenty websites worth of content, it makes using video an absolute neccessity.
However there is also a downside.
You MUST use the right software. Your video production must be fast to learn and simple to use.
You would also be well advised to find a solution which allows you to easily create “professional” effects and transitions. Otherwise your videos will simply look amateurish and you will lose all credibility with your customers, or whomever you are trying to communicate with.
Like I said at the beginning, these were all things I had in mind when I began looking for a solution for my website video productions.
I quickly discovered http://www.webcammax.com and after looking at a few other solutions, I came back to WebCamMax as the best solution available.
It looks to me as if WebCamMax is intended mostly for hobbyists and aimed primarily at high school and college kids to use when using video to Chat or IM with each other.
That is why the software is so easy to use and there is practically no learning curve.
Yet, the WebCamMax software is filled with features that seem almost custom made for use in professional video presentations.
You can draw on the video image in real time. You can cut from a live shot, to your desktop, or vise versa, without any pause or hiccup in the video stream.
You can display a “Picture In Picture”, or even jump between videos or video feeds, live, in real time.
Here is an example of what I mean.
You can be talking directly into the camera, and then without missing a beat, be showing a chart or website or pretty much anything from your computer.
If you have another video saved on your computer, you can even begin playing that over the live video stream.
And you can “write” on the video feed, in real time.
So, you can be talking live into the camera, and decide you can make your point better if you could draw it on a white-board.
All you have to do, is click a button or two, and you instantly have a white color background that you can draw and erase to your heart’s content.
When you are finished, you can click a button and you are instantly back to the “live” shot of you speaking into the camera.
For Direct Marketing University, this means I can offer real time sales copy critique on ANY website in a matter of minutes.
The best part is that not only does WebCamMax work very good for live video feeds, but it also allows you to record the entire presentation in your choice of TWO video formats.
Thus, you can offer a “real-time” video “webinar”, and also record the presentation to use or sell later.
Now, the WebCamMax software itself does not perform the video streaming. You have to use a third-party software or website for that.
All WebCamMax does, is to free up your creativity and make it easier and faster for you to create professional video presentations with nothing more than your computer and a video camera.
And if you are going to do any marketing on the Internet in the coming years, you will need to begin using video, or you will be left behind.
The point of Direct Marketing University, is to help you become a better marketer, and to tell you about the best tools to use in your direct marketing.
WebCamMax is the very best tool I have found, to help you create professional looking video.
Check it out for yourself and let me know what you think.
Calvin Brown
DMU
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