Tell Customers Why You Can
Sunday, August 31st, 2008Whenever you offer a product or service for sale at a specific price, whether through the media, direct-response sales literature, or in person, always tell your customer or prospect why.
Let them know why you can sell your product or service at prices lower than your competitors.
First tell them the full value of what you are selling and why the price is good.
Is it because of low overhead expenses?
Did you get a volume purchase deal that you’re passing on to your customers?
Are you including services that make it an even better deal?
Why are you able to make your great deals?
On the other hand, if your prices are higher, also tell them why.
Is your product far superior to your competitors’ products?
Are different materials used?
Does your product come with an extended guarantee?
Is it constructed to last much longer than your competitors’?
If your price has an appealing value, tell your customers why.
Is the price lower than your competitors as a first-time new customer offer? Or are you overstocked and want to move your inventory fast, so you’re willing to sell this one time even at a loss?
Tell your customers why they should buy from you.
Make it believable, credible, factual, and sincere.
Tell them why they should send their money to you.
DMU
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